This Indonesian streetwear brand inspired by the love of combining music and fashion is the newest addition to OMG Rags. This Is A Love Song have been creating clothes since 2010 in Bali but now their designs span the globe. They are one of the most prestigious streetwear brands available in America, Europe and also Asia.
Founders, Stephanie Vermaas and Nina Hadinata, have incorporated both their love of fashion and music to develop this brand and to give a fresh and innovative approach to streetwear. For previous collections they captured inspiration from styles fashioned in the 80s, particularly from musicians including Michael Jackson, Bob Marley and The Beach Boys. They also created their designs by combining their experience of traveling and including aspects of different cultures within the collection.
Listening to music and visiting festivals are a huge aspect in maintaining the success of this label, as this is where the designers find their inspiration. As well as providing wearable urban streetwear, the label also hosts music events known as Love in Tents. This unique aspect to their brand displays their passion for music and how much it contributes to the creation of their collections.
This Is A Love Song fuse statement logos and prints to create the finest and most esteemed streetwear brand available. For SS15 their collection takes a more feminine approach than in previous years, with palm prints, statement dresses and their trademark swimwear. Yet, the brand stays true to its streetwear roots with their musical inspiration stemming from NAS for their Spring/Summer wear.
The brand is where fashion and music meet and their aim is to provide clothing for music lovers and festival goers. This festival season it will be spotted on and off the stage as many musicians also love to wear This Is A Love Song. Ellie Goulding and Hayley Williams are among the artists who have been styled in pieces from this label for their performances. Other celebrities who adore this brand include Rihanna, Jourdan Dunn and Nina Nesbitt. As well as being a hit amongst these starlets, the This Is A Love Song ‘Logo Bikini Top’ is featured in Major Lazer’s latest video with MØ and DJ Snake.